Wasps welcome Fitbit

Wasps have today announced a partnership with Fitbit, the leader in the connected health and fitness market, as the club’s Official Wearable Technology Partner.

With industry-leading fitness trackers, impactful data and virtual coaching, Fitbit helps athletes, coaches and consumers train more effectively and reach their performance and fitness goals at any level.

Fitbit will work closely with Wasps, supplying their devices to the senior and academy squads and provide coaches with a comprehensive data management dashboard to further develop and enhance their performance, whilst ensuring personal goals are being achieved.

Wasps’ Group Commercial Director, Luke Organ, said: “This is another step in Wasps’ ambition to work alongside global brands which successfully push the boundaries and are leaders in their respective fields.

“We are extremely excited about our partnership with Fitbit, which will create a platform to further improve our ability to deliver live analytics and provide clear visualisation of players’ physical performance and development.

“We are continuously exploring ways in which we can develop our performance as a team and as a business, through the latest technology. In-stadia research is underway to establish further opportunities to engage and track customer insight in order to enhance fans’ match day experience. We look forward to working with Fitbit, who join a strong portfolio of brands who will help us achieve these goals.

“By supporting a team such as Wasps, Fitbit devices and data will provide an enhanced training experience for players and coaches alike, enabling them to access deeper data insights to help refine training plans,” said Gareth Jones, VP and General Manager for Fitbit EMEA.

“Because our trackers are designed to be worn all day, not just on the field, monitoring key data such as continuous heart rate, resting heart rate and sleep patterns is now much easier. Via the app and dashboard, Fitbit devices deliver a powerful set of data that can help Wasps make smart training decisions and push team performance harder; we’re excited to see the results."